With the advent of modern techniques and widespread network of internet, the role of marketing has drastically changed, and the latest is Email marketing.
Email marketing is the way of sending messages of the commercial type to groups of people having and using email. Broadly it can be said every email that is sent to potential or current customers can be termed as email marketing.
Email marketing involves using email for sending advertisements, request for businesses or to promoting sales or canvassing for donations so that loyalty is built and to gain trust & not to mention brand awareness.
Marketing or promotional emails can be sent from a purchased lead list or otherwise from the database of the current customer.
Email marketing is usually sending email messages for the purpose to enhance a merchant’s relationship with current, previous encouraging their loyalty and repetition of businesses or acquiring and convincing new customers in addition to current customers to purchase some product or services immediately where third-party advertisements are also shared.
The essence of marketing in the 21st century is Email marketing. This can be done by various methods such as transactional emails, direct emails or mobile email marketing. Through email marketing companies can track the exact return on investments if done properly.
Email marketing is cheaper though faster than traditional marketing. The behavior of the email recipients can be analyzed. Email marketing is also a cost-effective method for testing various marketing contents that includes visual, creative or marketing copy and assets of marketing.
One can reach quantum numbers of email subscribers who otherwise had given consent for receiving marketing emails. Almost the half of internet users check or send emails daily.
There are various tools for email marketing, and an organization or business entity must know how to create email marketing tools and make it attractive and luring to the potential receiver of the email.
We can always visit various websites searching trends in email marketing through various search engines. However, if we want a quick and authentic guide we just need to type in any search engine trends in email marketing.
Table of Contents
- 1 Some Points To Keep In Mind To Make Email Marketing Effective
- 2 Best Tool to Change Your Email Marketing Game
Some Points To Keep In Mind To Make Email Marketing Effective
1. Automation Of Marketing
It is one of the basic requirements for email marketing. With email automation, one can effectively and efficiently communicate with customers and get more business/engagements by corresponding fewer emails.
2. Testing Of A/B
It is sending two nearly identical emails, say version A and version B and to note which is outperforming other.
3. Body Content Personalization
The emails should be such that, as if we are speaking to contact for individual needs and the customer feels conversing in one to one manner though it is only through emails.
4. Specific Subject Lines
The longer the subject line, the response is more though traditionally it was opined that shorter subject lines reap better benefits. Research proved this old-school theory wrong.
5. Use Of Emoji
To lighten the mood, one can use Emoji too. One should learn to speak the language of the customer and Emoji’s are shortest and most popular way of response or explanation for lightening the mood.
6. Embedded Videos
We can effectively make our emails more attractive by embedding a video, and it has been found that emails which have embedded YouTube video give better yield.
7. Interactive Emails
The emails should get more exciting and rather just the viewer reads a bunch of old traditional dull text one has to insert something to grab attention, communicating the ideas and finally leading to positive action.
8. Landing Pages
The landing pages should be focused on the use of bullets, there should add value reasoning to explain what the visitor gain from the offer, the layout should be clean, clear and simple to navigate.
The landing page should not have any navigation menu or social sharing except the offer; we can say “no way out.” The visitor of the email should know where to click so that it leads to the deal or in other words we can term it as for making that call to action pop.
Best Tool to Change Your Email Marketing Game
Email marketing tool – It is one of the best tools available in the market today. To have an idea of how effectively it works one can have a free trial and find out the positive result quickly.
- The website creates irresistible contents with unlimited design prospects starting from scratch or predesigned templates, or you can create your design.
- There are 1000 iStock images available so that our messages get a professional look and it’s free.
- The emails are designed to be mobile friendly too.
- Personal salutations can be put making the email closer to heart.
- Marketing communications can be put on autopilot and auto-responding.
- The contacts are segmented and targeted.
- The message delivery system is optimized.
The above features of getresponse.com are some of the advantages over other e-marketing tools. To be a leader use the best tool available in the market and to get positive response always, www.getresponse.com is your choice. Do not wait, please act and get your responses without delay.